Restoring it Right! – A Lakes’ Restoration and Conservation Project Ajuba CSR Initiative

A planet we share with all life forms. It is unfortunate that humans have brutally snatched it away from so many, that there is an impending doom if not restored right, right away! What Chennai looked like probably 50, or even 30 years back, is a complete contrast to what it is today. A topography rich in flora, fauna and a diverse landscape of mountains, rivers and lakes, is now replaced by high rises, wide roads and human apathy towards it all.


Responsible development and growth is the pressing need of the hour. In an attempt to undo the damage, Ajuba CSR has undertaken a massive lakes’ restoration and clean-up project. Every weekend, a small battalion of environment conscious Ajubans, get to work at a water body to clean the place of trash, garbage and debris.


The motive is to open the eyes of the people living in and around that area to the fact that a water body is not their dumping yard. Many a time, seeing the hard work put in by our employees, they have joined the group, lending a hand, cleaning up after themselves. The area Corporation office is also contacted and coordinated with, and the accumulated garbage is disposed responsibly.



Change of this magnitude does not happen overnight, the campaign concentrates on one lake at a time for a period of three months.


‘Restore it Right!’ is an Ajuba undertaken initiative for the restoration of water bodies in Chennai, in association with Environmentalist Foundation of India (EFI).

A Clean Sweep! A Cricket Extravaganza!

Ajuba Premier League ’16.


A month where Ajuba breathed and lived cricket! The buzz was plausible and the atmosphere charged with excitement. No surprise this, because 45 teams registered, a whopping 675 Ajubans ready for battle!


Ajuba Premier League is the most awaited sporting event of the year. Suitably timed around the T20 World Cup and IPL, APL is the opportunity that Ajubans get to be part of the cricket fever that grips the nation. And they go for it, with guns blazing!


The tournament lasted 3 days, every minute, each player giving their heart, soul and mind to the game, for their team. Strategies were brainstormed and executed, team spirit was at an all-time high and true sportsmanship came to the fore. The quirky fun names that the teams gave themselves drew the loudest cheers from the stands, Slowva Potta Six Adipom, Adaengappa, to name a few.


Amidst tough competition, Backlash Ajubans clinched the title for the second time in a row and Bulls Boys came in a close second. Trophies, medals and attractive cash prizes were given away for best Batsman, Bowler, the best dressed teams and the Man of each Match.


A tournament where winning or losing did not matter, for the love of the game triumphs all! 

For each is a Wonder Woman! Women’s Day Celebrations

This Women’s day, nobody came in pink and we did not give flowers! Today’s woman is not just ‘Pretty in Pink’, she is ‘Proud in Purple’. So what we did do was focus on courage, dignity and parity. Each event, each activity focused on celebrating that Strength. And of course, we had fun while we were at it!


We showed empowerment a path and saw the celebrations take its course. We empowered our employees to speak and write their minds, we empowered them with self-defense classes, we empowered them by bringing to light accomplished women.


At the beginning of the day, we placed a blank canvas for our women employees to let the world know how awesome they were. Within minutes, the canvas bore the proud signatures of the strong women that Ajuba personifies. We also got some celebrities in the mix! Cardboard cut-outs of famous celebrities were available for employees to click some happy pictures. Sessions on Personal Hygiene, self-defence classes and exciting contests were conducted to add to the plethora of activities.



‘She Inspires’ was a series that was started to glorify women that have accomplished great things but haven’t seen the recognition. Our employees had a great time identifying them. The Slogan contest saw some great closet writers take the fore. The winners walked home gifts and great memories.


Ajuba salutes the women of yesterday, today and tomorrow, for you truly are beauty, in every sense!

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